When Traditional Finance Meets Tokenization: The Bending Spoons Case
The announcement that Bending Spoons shares are accessible via the xStocks platform marks a turning point at the intersection of traditional finance and the crypto ecosystem. For savvy investors, this is significant: it symbolizes the maturation of a sector where tokenized assets are becoming concrete bridges between traditional stock markets and decentralized liquidity. Bending Spoons, an Italian mobile app company behind Evernote, Splice, and Meetup, has chosen to offer its shares through xStocks, a platform that allows buying fractional tokenized shares using stablecoins or cryptocurrencies. This move comes as real-world asset (RWA) tokenization gains traction, with total market cap exceeding $12 billion in 2025 according to DeFi Llama data.
Why now? Because traditional IPOs remain reserved for institutional investors or wealthy individuals, while tokenization opens access to a broader investor base, especially those in the crypto space. Bending Spoons, valued at over $2.5 billion in its latest funding round in 2024, seeks to diversify its shareholder base while capitalizing on blockchain liquidity. xStocks, meanwhile, benefits from favorable European regulatory developments like the MiCA framework, which clarifies the status of digital assets and related services.
Market Analysis: Price, Market Cap, and Tokenized Asset Trends
To understand the impact, let’s dive into the numbers. The tokenized RWA market has grown exponentially: from $5 billion in 2023 to over $12 billion in 2025, with projections reaching $50 billion by 2030 according to McKinsey analysts. Tokenized stocks represent a growing share, with platforms like Backed, Swarm, and xStocks enabling trading of fractional shares in companies like Tesla, Apple, and now Bending Spoons. The price of Bending Spoons tokenized shares on the secondary market is not yet set, but experts estimate a range of $15 to $25 per tokenized share, based on the $2.5 billion valuation and the number of outstanding shares.
The trend is clear: crypto investors increasingly seek to diversify their portfolios with stable, regulated assets while retaining blockchain benefits (transparency, speed, fractionalization). Bending Spoons, with 200 million monthly active users and estimated revenue of $400 million in 2024, offers a growth profile that appeals to both traditional and crypto investors.
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