Bitcoin Flirts With $100,000, Hitting $97,008 as Crypto Euphoria Builds
Bitcoin rose to $97,008 on Thursday, January 15, 2026, gaining 1.8% on the day as the leading cryptocurrency edges closer to the psychologically significant $100,000 mark. Ethereum followed the uptrend, trading at $3,356. The weekly performance is now strongly positive at +6.3%, confirming a broad market recovery. Trading volumes remain elevated, signaling sustained investor interest. The rally is unfolding against a backdrop of strength in traditional markets, with investors optimistic about potential interest rate cuts, a tailwind for risk-on assets like Bitcoin. At $97,008, Bitcoin is within striking distance of $100,000, a major psychological barrier. Ethereum’s gains are more moderate, but it is tracking the overall bullish sentiment. Thursday’s price action solidifies the uptrend that began on Wednesday. The crypto market is experiencing a wave of euphoria, with traders betting on further upside. A break above $100,000 could attract a new wave of buyers, though the speed of the rally also raises the risk of a sharp correction. For now, Bitcoin remains the center of attention, and this week is shaping up to be a pivotal moment for the crypto market.
