Bitcoin Nears $97,000 With 6.3% Weekly Rally, Reshaping Market Outlook
The cryptocurrency market confirmed its dramatic recovery on Thursday, January 15, 2026. Bitcoin climbed 1.8% to reach $97,008, while Ethereum advanced to $3,357. Bitcoin’s weekly performance is particularly impressive, surging 6.3% and erasing the losses of previous weeks. This bullish momentum, ignited on Wednesday, is driven by a broad resurgence in confidence. Investors appear to have absorbed macroeconomic uncertainties, refocusing on Bitcoin’s strong fundamentals, including its growing institutional adoption. Technically, BTC is now trading in a major resistance zone between $97,000 and $98,000. A break above this level would open the path to a test of the crucial $100,000 psychological threshold. Ethereum is approaching $3,400, a level that could act as a springboard toward $3,500. Trading volumes remain high, confirming the move is backed by active participation. Market sentiment is clearly bullish, with buyers in control. Macro factors, such as stabilizing bond markets, continue to support the trend. The end of the week will be decisive. If Bitcoin holds above $96,000, a test of $98,000 is likely. For ETH, the next target is $3,400. While a technical correction is possible, the underlying trend remains strong.
