Strategy Opens Door to Billions in Bitcoin Sales: Saylor’s ‘Never Sell’ Dogma Shattered

Par DCN Editorial Team
Publié le 30 June 2026

Bitcoin (BTC)

Michael Saylor and Strategy (formerly MicroStrategy) have just shattered the most sacred dogma in the Bitcoin world. In a historic strategic pivot, the company unveiled a financing plan that explicitly authorizes the monetization of its Bitcoin holdings, opening the door to potential multi-billion dollar sales.

A historic paradigm shift

Strategy, the world’s largest corporate Bitcoin holder with over 500,000 BTC in its treasury, announced a new capital plan introducing three unprecedented mechanisms: a share buyback program, a dividend payout, and most notably — a Bitcoin holdings monetization program. For the first time since adopting Bitcoin as a treasury asset in 2020, the company is creating a formal framework to sell or use its BTC as collateral.

According to company documents, the new capital plan includes authorization to sell company shares and use the proceeds for general corporate acquisitions, debt repayment, and other corporate purposes — wording broad enough to include Bitcoin sales. Grayscale, in a parallel note, called on Strategy to sell up to $3 billion in BTC to restore investor confidence.

The end of the ‘Never Sell’ dogma

For six years, Michael Saylor preached an inflexible doctrine: “We don’t sell our Bitcoin. We buy and hold forever.” This position had become a pillar of Strategy’s identity and a signal of confidence for the market. Today, that pillar is crumbling. The mere creation of a legal and financial framework for potential sales has already sent shockwaves through the market, with Bitcoin falling below the psychological $60,000 threshold.

The simultaneous launch of a share buyback and a dividend suggests Strategy is seeking to balance its Bitcoin exposure with direct shareholder returns. It’s a concession to traditional investors who struggle to value a company whose performance is entirely tied to Bitcoin volatility.

Market impact

The domino effect was immediate. CoinDesk reports the news was the subject of three separate articles on the same day — a strong editorial signal confirming the systemic importance of the event. On CoinTelegraph, the topic also appears in coverage with divergent analyses. The market interprets this change as a short-term...